The young Atlanta-based rapper who sold millions of singles as an independent artist – returns with the new mixtape, Back To The Basics. Released today by Motown Records, the collection also includes the “Back To The Basics” movie, which premiered on Noisey and can be seen HERE. Quan’s engaging narration links together the official videos for “Da Streetz,” “Heart Cold” and four other tracks from Back To The Basics.
He chose the mixtape’s title as a nod to the material that helped him become one of the game’s most popular artists. “I just want to get back to my old self, dropping the music I know I’m capable of dropping for my fans,” Rich Homie Quan explains. “I want to get back to where everyone can feel where I’m coming from.”
“Replay,” the high energy first single from Back To The Basics, features him shouting out Mannie Fresh and dropping clever, well thought-out lyrics about the importance of money and being a step ahead of his competition. View the official “Replay” video HERE.
“I grew up with nothing, so every dollar had value,” he explains. “I don’t want to be broke. Never again. That’s why I try to put those things in my songs because when I hear them and I’m saying, ‘Boy, you can’t go broke,’ I’ve got to live up to that. In my songs, I try to make goals for myself and live up to them.”
“Replay” can be heard in a series of short video spots that Quan shot for athletic retailer The Finish Line, Inc.and adidas in conjunction with an exclusive Tubular Shadow colorway release.
The piano-accented “Heart Cold” finds Quan imploring people to take action rather than just talk about what they’re going to do. On “Da Streetz,” as XXL notes, he “gets right to the bottom of how he became such a street-oriented guy. Quan uses repetition and straightforward, but meaningful lyrics to make his point.”Hot New Hip Hop praised him for “showing off his musical versatility with some clever rhyme schemes and melodies” and said, “if this string of new music is any indication, 2017 is poised to be a big year for him.”
Quan made his debut in 2012 with the release of his I Go In On Every Song project. He exploded the following year with the release of the mixtape Still Going In Reloaded, his Gold-certified “Type Of Way” single and an appearance on YG’s triple Platinum “My Hitta” track. His 2015 single, “Flex (Ooh, Ooh, Ooh),” has been certified double Platinum and the accompanying video has more than 100 million YouTube views. Quan is currently at work on his full-length debut album, which Motown Records will release this summer.
You can purchase Rich Homie Quan’s new project, Back To The Basics, right HERE.
Rich Homie Quan has been dropping a new song and visual for the past couple of weeks now and he continues with that trend again today. With his upcoming Back to the Basics expected to release next week, the Atlanta rapper is back on his grind. On the same day his single “Heart Cold” debuts, Rich Homie also premieres an accompanying music video for the Izze The Producer laced song.
The music video, directed by Marc Diamond, finds the ATLien boo’d up with his shorty and riding around the city, while he raps about the pains in this life.
Back to the Basics is due out Friday, April 14th.
You can purchase “Heart Cold” now through your favorite platform, so head here to show some love.
Rich Homie Quan gets autobiographical on his new Zaytoven-produced banger, “Da Streetz.” While the video depicts his life in and out of prison, the Atlanta rapper uses the song to rhyme about his annual lessons.
“I ain’t know nothing ’bout no drank until the age of 13,” he sings on the hook. “I ain’t know nothing ’bout no money ’til the age of 14 / I ain’t know nothing ’bout no condom ’til the age of 15 / And I ain’t never go to class as a teen / I ain’t dumb, but I ain’t know nothin’ but the streets.”
The Marc Diamond-directed visual also finds Quan sitting on steps, reflecting on his coming of age. “17 was the worst,” he rhymes. “Felt like I ain’t had no purpose / At 18, was workin’ / At 18, was lurkin’ / At 18, I graduated / A lotta lames in my class, I know they mad I made it.”
Somber in a cell, wearing an orange jumpsuit, Rich Homie explains how he managed to turn his life around before receiving some major news. “Age 21, I spent locked up,” he raps. “22, came home, told myself, ‘No more gettin’ back locked up’ / Came home focused / New mind frame, knew nothing could stop us / By 23, my baby momma, she was knocked up.”
RHQ continues, explaining his success at 24 and 25, and details the success of YG’s “My Ni**a.” “I received me a plaque,” he brags of his featured appearance, before boasting about the millions he earned at 25. But despite this success, the video takes a tragic turn with gun shots during a home invasion robbery. Then, Quan is shown back in Fulton County, locked behind bars.